4 easy ways to improve your job search on LinkedIn

Open your profile to recruiter search

Your employer cannot see that you are making yourself visible to recruiters. Allow yourself to be found by LinkedIn recruiters in your profile settings. It’s not a huge radical step but nevertheless, it’s a smaller step towards more visibility. Visibility is an important factor on a social media platform with hundreds of millions of active users.

Companies and recruitment agencies are spending more and more time and money on searching for relevant candidates on social media platforms just like LinkedIn, instead of spending money on traditional job boards and using resources on 250 applications pr. job. Be ahead of the curve and make the hunt easier for yourself!

Don’t be shy – let us know what you’re working with

Content is king on LinkedIn. That principle also applies to your profile. When you come across a profile without useful information about the person’s day-to-day tasks, responsibilities and/ or results, do you keep scrolling to learn more about that person? Our qualified guess is “no” because it’s not interesting and you learn nothing about that person!

Write as much relevant content as possible about your employment: job titles, job tasks, results when possible, and courses and so on. Make yourself searchable for recruiters and build your professional brand.

Engage with content in your feed

We have mentioned LinkedIn’s social selling index in another blog post. The social selling index evaluates your professional brand on LinkedIn by measuring your effort and impact on LinkedIn based on four parameters and gives you a score between 1 and 100. In short, you should use the social selling index in your favour by engaging with relevant content in your feed.

Relevant content is a relative description since relevance is subjective. First, think about what you believe is interesting and relevant content on LinkedIn – articles, blog posts, personal posts, videos and so forth. Second, of the content you find interesting, what might your network connections think is interesting content? This is target audience segmentation on a low level but highly effective.

When your connections are engaging with content that you have liked, shared or commented on, your social selling index will increase and therefore, your audience will grow. This leads us to your brand awareness!

Post your own content to extend your brand awareness

Consider yourself as a company and a brand you’re pitching to potential buyers/ clients. How do companies do it? Most companies, if not all, use social media to increase brand awareness: more awareness means more potential clients. Apply the same principle to your LinkedIn presence and the result is a wider reach, more profile views and more unsolicited inquiries from recruiters and potential employers.

The product you’re advertising is your professional brand. Post content consistently and your reach will increase over time. The basic concept is simple: when your connections engage with your content, the algorithm deems your content interesting, thus showing your content on their connections’ feeds. This significantly increases your reach and opens great opportunities for new connections and contacts.

Your LinkedIn profile is your digital CV

You want your professional image to look on point, right? You can do a lot of positive change by just interacting with your network and your news feed on LinkedIn. Every interactions or post impacts your professional brand, and the more you interact with your connections and post relevant and engaging content that gets views and high engagement ratings, your professional brand will become stronger. When your brand is strong, you’re more accessible and easier for recruiters to find. And when you’re easy to find, the job will find you!